The Upper Hand
"Pick up whatever you feel like and let me sleep!", she said and hung up. I am not much of a drinker and neither is my wife, but at Duty Free shops I have this crazy urge to buy alcohol because I love good deals that help me massage my ego. You would think that as a marketer, used to toying around consumer behavior, I would realize the irrationality of my own habit. Well I don't and this is a perfectly rational behavior in my head. My wife has given up on trying to make me see the absurdity of it but she hasn't given up on her sleep. So when at 3AM, I landed at the Mumbai airport (home to some of the cheapest booze in the world), and took a rational decision of calling my wife to check on what booze I should buy "for her", I soon realized this was a faux pas. While boarding the Uber back home, my mind had already switched to damage control mode: 1.Should I pick up her favorite coffee from Starbucks | At that hour it was suicide 2. Flowers? The only flowers